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Creative networking, or How to become a “person with connections”

Professionalism, responsibility, luck - much to be successful in work. Including dating in the professional community. How to become a “person with connections”? How to establish and maintain a business relationship?

The theory of six handshakes in action
According to the data of the Research Center for Recruitment Portal Superjob.ru, 26% of Russians consider personal contacts and acquaintances in the professional community as a priority for a successful career. Another 62% are sure that communication is not the main thing for career growth, but it is still a good help. In fact, the presence of connections means that you can always get a recommendation, hear good advice, solve a difficult issue with less time loss. That is why an applicant with a wide circle of acquaintances can claim a slightly higher salary than his shy competitor.

The professional community is a complex network interwoven with new and old acquaintances, friendship, rivalry, family relations. The ability to establish useful contacts is called networking (from the English. “Net” - network and “work” - work). This concept is based on the so-called six handshake theory developed in the 1960s by the American sociologist Stanley Milgram and the psychologist Jeffrey Travers. Its essence is that each of us is indirectly familiar with any other inhabitant of the planet through a chain of mutual friends. On average, this chain consists of six people. Count, for example, how many handshakes can separate you from the president of Russia or even from the prince of Monaco? You will be surprised, but almost certainly the powers that be will not be so far away. So, the wider the circle of your acquaintances, the more opportunities you have to “reach out” to people who are respected in your profession.

Upfront welcome
Correct networking is based on the principle: when making an acquaintance, first of all, think not about how this person can be useful to you, but about how you can be useful to him. Willingness to do something good in advance has an interlocutor for you and subsequently often turns into unexpected "dividends".

Remember that even casual dating can be valuable for a career. For example, a new neighbor to whom you lent a hammer or helped to hammer a nail, works in the company of your dreams. And the girl who visits the fitness club with you is the secretary of the head of the controlling organization.

Meeting place can not be Changed
However, such examples are rather just a fortunate combination of circumstances, while networking is the art of starting business relationships purposefully. Where and when is it most convenient to meet people?

First of all, directly in the course of work. For example, a good plumber or a representative of the “husband for an hour” profession that is popular today, going to his apartment with clients, will always do a little more than what he is paid for. In accordance with the main rule of networking, he thinks not about how the client can be useful to him, but about how he can be useful to the client. He will make a lot of little things that will attract the owners to him, for example, bring with him a change of shoes, exchange money for change, take away after himself, etc. When leaving, such an employee will certainly leave a business card. It is possible that in a couple of years he will have such an extensive network of clients that he will fit his business.

If we are talking about working in the office, then an excellent option for expanding the network of professional acquaintances is events that are just designed for business communication, such as professional conferences, forums, industry exhibitions, corporate parties. And also continuing education courses, seminars or English lessons.

Questions, please ...
Already at the stage of preparation for the conference, forum or exhibition, familiarize yourself with the agenda. Note especially interesting speeches, as well as people you would like to meet. Think in advance about topics that can be the starting point of a conversation during a break.

Particular attention should be paid to the questions that you will ask the speakers. The question after the speech is a very effective way to establish professional ties: by asking, you show your interest in the topic of the speech and have the speaker at your disposal. You just need to do this correctly: stand up, introduce yourself, name the company you work for, and then formulate the question. Even if a discussion unfolds, in no case show aggression: on the contrary, show maximum respect for the interlocutor.

Participating in discussions at professional conferences and forums, you attract the attention of the most authoritative members of the professional community - those with whom you could hardly communicate in a different situation.

In continuation of the topic I can say ...
During the break, you can go up to the speaker, exchange business cards and talk a little about yourself - what you do, what you can be useful to a new friend. Try to contact him at least a couple of times by name or by name and patronymic - this way you will show respect, and at the same time remember the person you are talking to.

The next day it will not be out of place to write an email to a new friend. In it, you can send any materials, links on the topic of yesterday’s conversation, or simply express satisfaction with the meeting. And do not forget to add the interlocutor to your friends on social networks.

On a business card they meet
Separately, it is worth mentioning how it is customary to hand and accept business cards. Depending on the circumstances of the acquaintance, you can present it to a new acquaintance right away - in this case, the emphasis needs to be placed on your name and position or the services that you provide. Or you can complete this acquaintance - then your contact details will be the focus of attention. Keep in mind that handwriting a mobile phone has long been considered bad manners. Having received the card of the interlocutor, in no case do not lower it in your pocket without looking - this can offend a person. Show attention - for example, ask what phone is better to call.

Based on the business cards you received, it is useful to create a personal electronic database of contacts - indicating not only phone numbers and positions, but also birthdays, circle of professional and personal interests, possibly even the marital status of acquaintances.

Any connections between people can be lost, but can, on the contrary, grow stronger and develop into fruitful cooperation, partnership or even real friendship. Make it a rule to maintain relationships with colleagues and partners, even if they become former. If possible, provide them with services, communicate at events, in professional online communities and social networks. Congratulate on your birthdays and professional holidays, enjoy their success. Be sure: your attention will not go unnoticed.

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